Marking the European debut of Brevity’s solution for simultaneous transcode and high-speed transport of content, the company exhibited its new sports industry focus at IBC2012.
Brevity recently provided integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympics. Brevity introduced a new sports industry focus at IBC that improves file-based workflows across the sports programming ecosystem in Europe and North America. This includes programming in European football (soccer), American football, basketball, baseball, hockey, and other sports.
“The sports industry is a perfect example of how Brevity can transform costly and time-consuming workflows built around inefficient workarounds,” said Timothy O’Brien, president and CEO, Brevity. “Brevity’s unique capability to simultaneously transcode and transport digital files in multiple formats to multiple locations now redefines what is possible in managing highlights and production files to and from the production trucks at sports venues and the broadcast center.”
By supporting EVS Broadcast formats as well as Avid DNxHD, ProRes, RLE, and other leading formats, Brevity is able to transcode sports highlights and graphics known as ‘melts’ on the fly, converting them in transport to editing formats needed to create sports programming. Brevity can then send the finished segments back to the EVS for immediate playout, without any intermediate steps.